Luck Is What You Make Of It

The name RabbitRabbit comes from the old tradition that saying "rabbit, rabbit" or "white rabbits" on the first of the month brings good luck. It’s a nice sentiment, but I’ve always believed that luck is simply the result of high standards and hard work.

We launched in 2020 with a single focus: a substantial, honest soap bar. I was tired of "boutique" soaps that were mostly air and fragrance. I wanted to create a dense, 150g triple-milled bar that wouldn't turn to mush in the shower. We use shea butter, sweet almond oil,  manuka honey and apple cider vinegar not for the label appeal, but because they work.

In 2022, we expanded into Room Mists. Like our soaps, the goal wasn't "ambiance"—it was effectiveness. They are designed to deliver a fresh, grounded scent without being overpowering.

My goal for this business is simple: to provide products that are built to a high standard and do exactly what they promise. We don't sell "pampering"; we sell quality you can rely on every day.

Some call it luck. I prefer to think of it as a standard.

Thank you for choosing RabbitRabbit. We appreciate the support.

Vicki

Founder - RabbitRabbitNZ